Client: Barracuda Networks

Industry: High Tech - Computer security and Computer data storage

About the Client

Barracuda Networks is a renowned cybersecurity company with a 20-year legacy in providing innovative solutions for data protection, threat prevention, and recovery for network appliances and cloud services. With a commitment to creating a safer world in the face of evolving cyber threats, Barracuda serves hundreds of thousands of organizations globally.

Business Benefits Experienced by Barracuda

  • Aligned with market trends: Barracuda is now responding to one of the fastest-growing commerce and GTM motions – digital transactions – while including channel partners in the opportunity to deliver an exceptional discover/try/buy experience for SaaS solutions.
  • Revenue Projections: Data Synchronization between sales applications helps Sales, Support, and Finance Teams in forecasting/revenue projections.
  • Rich Customer Experience: Integration of the customer journey end to end, selection, trial, purchase/provision, total value, and renewal, has how customers try, purchase, and interact with Barracuda's SaaS solutions.
  • Scalable Integration Architecture: It supports connectivity with multiple marketplace platforms with minimum changes.

Business Requirements

  • Build an end-to-end Zero Touch Order-To-Cash process for orders placed on the Marketplace Platform and generate subscriptions and invoices for end users.
  • Build scalable integrations between Marketplace Platform and Sales Applications.
  • Enable Sales, Support, and Finance Teams for Forecasting/Revenue projections by establishing Data Synchronization between apps.
  • Enable an integrated and efficient online Marketplace where Barracuda Partners can place orders for applications that help them boost efficiency, speed time to revenue, and establish a scalable business quickly.
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Business Challenges

banking Integration

Ensuring the timely availability of their products and solutions to the target customers at the right time.


Navigating marketplaces is a new concept, creating hurdles in optimizing visibility and sales.


Modernize business systems to integrate with targeted cloud and channel marketplaces.


Introduce new, self-service & frictionless customer journeys within products and purchasing processes to maintain the speed of purchase.

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