Sales Cloud® Enhancements and CPQ Implementation Enhance Effectiveness of Sales and Business Processes for Marketing Software Giant

Client - Marketo, Inc.

Industry - Marketing Software

About the client

Marketo is the leader in digital marketing software and solutions. The company provides Marketing Automation software focused on account-based marketing including email, mobile, social, digital ads, web management and analytics Their mission is to help marketers master the art and science of digital marketing. Marketo is headquartered in San Mateo, California and was founded in 2006.

Client Speak

iconThanks for your hard work and all the hours you put in throughout the course of this project! We are very fortunate to have you as our partners in this effort!icon

- Chandana Suggala,
Senior Project Manager, Marketo

Business Challenges

  • Utilizing both Salesforce.com and SPA (Single Page App) resulted an interface that did not support asset and subscription provisioning; Marketo was looking to integrate the two systems
  • Limited documentation to support all business scenarios
  • 98% of the organization was heavily customized and exceeded Salesforce Governance limits
  • Excessive customization led to slow load times within Salesforce
  • Limited scenario coverage from initial implementation