Sales Cloud® Implementation and CPQ Customizations Transform Media Company from Disconnected to Unified Business

Client - Active Interest Media Inc. (AIM)

Industry - Publishing and Digital Content

About the Client

Active Interest Media (AIM) is one of the world’s largest publishers of enthusiast media periodicals covering a range of special interest topics. The company produces leading consumer magazines, websites, movies, TV shows, books, events, and competitions including boat shows and fitness conferences. AIM has a global reach of 40 million readers, fans, and attendees in 85 countries. AIM was founded in 2003 and is headquartered in El Segundo, California.

Business Challenges

  • More than one CRM Instance across the company
  • Each group has different sales and business processes
  • Each group has different needs and wants from the CRM system
  • All systems needed to be integrated (Salesforce, Oracle, etc.)
  • Approval processes needed to be more dynamic, in order to accommodate rapid growth
  • Discount Approvals did not have a clear definition