Case Study
Sales Cloud® Implementation and CPQ Customizations Transform Media Company from Disconnected to Unified Business
Download Case StudyClient - Active Interest Media Inc. (AIM)
Industry - Publishing and Digital Content
About the Client
Active Interest Media (AIM) is one of the world’s largest publishers of enthusiast media periodicals covering a range of special interest topics. The company produces leading consumer magazines, websites, movies, TV shows, books, events, and competitions including boat shows and fitness conferences. AIM has a global reach of 40 million readers, fans, and attendees in 85 countries. AIM was founded in 2003 and is headquartered in El Segundo, California.
Business Challenges
- More than one CRM Instance across the company
- Each group has different sales and business processes
- Each group has different needs and wants from the CRM system
- All systems needed to be integrated (Salesforce, Oracle, etc.)
- Approval processes needed to be more dynamic, in order to accommodate rapid growth
- Discount Approvals did not have a clear definition
Business Requirements
- Sales Cloud Optimization
- SteelBrick CPQ Implementation and Configuration
- Lightning Components for Sales, Finance, and Production teams
- Product Configuration
- Pricing Tiers
- Discounting
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