The Order-to-Cash (O2C) process is a definitive factor for an organization’s success, which helps strengthen its relationship with customers effectively. The Order-to-Cash phase starts from the time when a customer places an order through product shipment or service rendered to finally payment receipt.
Generally, the focus of a company’s resources is more on branding, marketing, and sales. But optimizing the O2C process will lead to remarkable results. Of course, without a doubt, the O2C ecosystem has seen many improvements over the years. Yet, the process is still riddled with many risks, including inefficient systems, mishandling of orders, failing customer relationships, inventories at wrong locations, outdated product lines and services, unprincipled pricing policies, and lack of quality control.