Global Semiconductor leader saves 60-80 hours per month with Jade Global’s Automatic Lead Assignment Process in Oracle Sales Cloud

About the Client

Lattice Semiconductor (NASDAQ: LSCC) is the low power programmable leader. They solve customer problems across the network, from the Edge to the Cloud, in the growing communications, computing, industrial, automotive and consumer markets. Their technology, long-standing relationships, and commitment to world-class support allow customers to quickly and easily unleash their innovation to create a smart, secure and connected world.


Whenever there was a change in the Lead owner (requested by a business user), that needed to be done through the custom code where we need to update the code with the new owner value. Custom logic needs to be updated every time for each request of the Lead Owner change and new Lead owner to be updated manually on the existing Leads.

All code changes were deployed in the system only on the weekend, so users had to wait till the weekend for the new changes to take effect.