Dreamforce 2019

B2C CRM

B2C businesses have more customers than B2B businesses. Keeping track of the history and preferences of each individual customer is difficult. Creating targeted, personalized messaging for each customer is likewise a monumental task. Ability to connect with potential customers, through targeted marketing campaigns can have a significant impact on customer acquisition and retention. B2C CRM software makes it possible to form real connections with individual customers.

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What is Salesforce B2C CRM?

Salesforce is an industry leader in CRM, having set the modern standard for what a CRM should be able to do. But while many B2B businesses swear by the Salesforce CRM toolset, the truth is that Salesforce is just as effective for B2C organizations. Salesforce is cloud-based, compatible with any platform or device, and designed to continuously capture, analyse, and report on customer and business data. It’s reporting capabilities use data-visualization and interactive dashboards, so that decision makers and other users can see as broad, or as focused a view of the data as they may need. Salesforce CRM incorporates all available customer service channels and offers a self-service portals and community forums where customers can come together to crowdsource solutions and ideas. It also offers advanced automation options, so that you can focus on the most important tasks and let Salesforce CRM do the rest.

What will Columbia Sports gain from it?

Detailed Customer Tracking and Contact Management: You will be able to track customers through the entirety of the sales journey, recording any relevant information along the way. This will enable your sales teams (and other departments) to easily access the right data to be able to provide a seamless and positive customer experience. This is vital to B2C customer management, where organizations generally are dealing with large, diverse customer populations.

Cloud-Based Operation: The cloud provides many distinct advantages to B2C businesses. Cloud-based B2C CRM systems require no expensive hardware installation or maintenance, operating instead from off-site servers accessed via an internet connection. This means that your teams can access the same important data from any device or platform, eliminating potential compatibility issues. Since we understand you deal with high volumes of individual decision makers, the ability to access important customer information from anywhere, at any time, and to coordinate efforts with others in the company will lead to a more mobile sales force capable of guiding prospective clients through the sales pipeline more effectively.

Real-Time Updating: Since in B2C customers are more likely to move through the sales pipeline quickly, so if you end up having to wait for batch-processed customer data, you might find yourself lagging behind. CRMs that instead rely on real-time processing, updated instantaneously and capable of giving you an up-to-the-minute picture of exactly where your customers are and what they need, ensure that everything keep moving at the right speed.

Advanced Reporting: No matter how much data is being captured and analyzed, it won’t do your business much good unless that data can be efficiently and effectively shared with decision makers. Salesforce will provide your teams data visualization, in the form of interactive dashboards featuring diagrams, graphs, charts, and other image-based representations to give authorised users all the important customer information and business data they need at a glance.

Multi-Channel Integration: Social media is one of the most used customer service channels today, with as many as 67% of customers using social media sites (such as Facebook and Twitter) for customer-service, and 33% of customers naming social media as their preferred customer service channel. That said, email, message boards, live-chat, and the telephone are all effective customer-service options. Having a CRM that can be integrated into the entire range of customer service channels means that your business will be able to assist even the most technologically diverse clientele.

Extensive Automation: Managing your customer base we assume is already stretching the capabilities of your sales team. As such, ongoing tasks such as forms, reports, confirmation emails, follow ups, and the other bits of tedious-yet-necessary minutiae can end up using valuable sales-team time. With Salesforce you can automate many of the peripheral tasks associated with sales and customer service.

Why Jade Global is your Perfect Partner for Salesforce CRM Implementation?

How effectively your team is able to leverage a CRM Tool depends not just on the features of the application but moreover on the skills of the implementation partner to ensure right adoption, correct implementation strategies and accurate alignment to your business goals.

At Jade Global we assure you assure business outcomes like increased demand, improving overall pipeline, increase selling velocity and streamline quote generation through our Salesforce Implementation Services. We are a Cloud-focused Salesforce Partner, with more than 100 consultants. Our team includes Salesforce implementation and optimization experts, architects, developers, data analysts and process integration specialists, who deliver results. We have a proven track record in complex CRM implementation, integration and optimization services across the Salesforce® CRM, Commerce Cloud, Sales Cloud®, Service Cloud®, Community Cloud, Marketing Clouds and AppExchange® solutions.

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