Decipher the Art and Science of Marketing Data

At this age of information, the customer gets highly enlightened with overwhelming online data on his potential purchase. This has led the marketing and sales activity of a company to evolve from being product centric to being customer centric. It has become an imperative to measure the prospects’ likelihood of a purchase by analyzing their behavior, engaging them in a relevant fashion and nurturing them to the point of sale and beyond.

Although companies adopt lead lifecycle management to increase the conversion ratios, it becomes extremely cumbersome to track a lead from inception to closure, and unorganized tracking leads to loss of sales leads at various stages of the sales cycle. There is also a perpetual friction between the sales and marketing teams highlighting ‘’handover’’ issues that contribute to adverse lead conversion ratios.

Jade Global’s LeadPro is a tool and application agnostic reporting solution that identifies the leakages, increases conversion rates and velocity by highlighting best leads, accounts and opportunities. LeadPro analyzes the lead lifecycle - spanning from Campaign to Lead to Opportunity, and utilizes historical data to increase funnel conversion rates.

LeadPro saves time and efforts by providing flexible data models and reports comprising of three interactive and intuitive dashboards, along with 50 pre-built reports.

Know Your Campaign

  • Analyze the top performing campaigns
  • Scrutinize the traction from individual campaigns
  • Ascertain the value of campaigns to discover the campaign with highest value
  • Compare quarter/ bi-yearly/ yearly revenue from campaigns

Lead Nile

  • Map/ Trace the leads to the source
  • Identify the leads that require nurturing by sales team
  • Analyze the ageing and timed out leads
  • Identify the stages leading to lead leakage and qualification
  • Identify the losses incurred because of disqualified leads

Opportunity Proctor

  • Analyze the conversion rates from one stages of sales cycle to other
  • Audit the opportunity metrics to ascertain if the metrics are synchronous to the company’s growth plans
  • Scrutinize the funnel velocity metrics with drilled-down analytics
  • View the deal statistics to calculate the costing associated with the deal closure

LeadPro for Your Company Will

  • Seamlessly integrate with various CRMs like Salesforce, Microsoft Dynamics, etc.

  • Provide intuitive and customizable dashboards with self-explanatory and user friendly graphs and reports

  • Provide an on-premise and Cloud based model enabling anytime, anywhere reporting

  • Provide you a measurable ROI of the marketing campaigns

  • Reduce implementation time and cost by at least 50%

  • Drive engagement by highlighting the lead’s conversion parameters

  • Increase win-rates on marketing and sales generated leads

  • Save analysis time with pre-built reports